An exclusive Live INSIGHT SERIES SESSION
The 30-Day Habit Window: How D2C Health Brands Can Increase Repeat Purchases Without Raising Ad Spend
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You Got Them to Buy Once. Why Aren’t They Buying Again?
Most D2C health brands pour millions into acquisition while silently bleeding revenue in the first 30 days after purchase. The truth is, repeat revenue is rarely a product problem. It’s a habit adoption problem. In this session, you’ll see how engineering the first 30 days post-purchase can increase repeat orders, lift LTV, and reduce dependence on rising ad costs.
Here is What You'll Learn:
Why Most Health Brands Lose 60 to 80% of First-Time Buyers Within 30 Days
The invisible post-purchase drop-off that quietly damages LTV, subscription retention, and blended ROAS. Plus how to identify if it is happening inside your business.
How to Engineer Product Rituals Instead of One-Time Transactions
The behavioral triggers, reinforcement loops, and identity shifts that move customers from trying your product to integrating it into daily life.
The 30-Day Habit Window Framework
The four-stage adoption model that turns new customers into product-integrated repeat buyers without discounting, gimmicks, or more paid spend.
How a 5 to 10% lift in 30-day repeat purchase rate impacts LTV, CAC efficiency, and profitability, with simple modeling you can apply immediately.
The Post-Purchase Revenue Gap No Agency Is Talking About
Why throwing more money at ads will not fix weak second-purchase rates, and the structural fix that shifts your retention curve.
How to Launch a 30-Day Adoption Program in 14 Days or Less
The exact structure high-performing brands use to drive engagement, UGC, and repeat behavior without adding operational complexity.
Exclusive Bonus: 30-Day Habit Activation Playbook
Attendees receive a plug-and-play Challenge Architecture Template that shows how to structure their first guided adoption experience, including timeline, engagement triggers, and retention checkpoints.
About Teju Owoye
Teju Owoye is a growth marketing executive, D2C founder, and President of The Sulte Group, a performance-driven marketing firm that builds revenue systems for health and wellness brands. Over the past decade, she has led engineering-as-marketing initiatives for cultural icons and high-growth firms including Snoop Dogg, Ice Cube, Def Leppard, K1 Investment Management, and HR Acuity, generating measurable pipeline, lifting conversions, and scaling digital ecosystems.
Teju specializes in building structured growth architectures that turn marketing into an asset, not an expense. Her work has driven over $1M in pipeline in 45 days through proprietary funnel systems, increased online conversion rates from 23.5% to 65% through UX redesign, and helped brands reach millions through performance-driven content and gamified engagement strategies.
As a D2C founder herself, Teju understands the retention and margin pressures health and wellness brands face. She brings a unique operator’s lens to post-purchase revenue strategy, combining behavioral design, habit engineering, and full-funnel optimization to help brands increase repeat purchases without relying on heavier ad spend.